What sets a premium frame apart from the rest?

1. Advanced Frame Materials

• Made of premium-grade high-tech materials e.g. acetates and titanium

• Tougher and more durable against wear and tear

• Increased comfort (as they are often lighter, thinner)

• Flexibility of material allowing for more innovative design

• High quality control measures in design and manufacture

2. Quality frame hardware

• Developed using latest engineering technologies

• Shock absorbent, heat and chemical resistant hinges

• Seamless finishes and hinge joins

• Longer wearing life

3. Original, innovative designs

• More attention to design detail and quality embellishments

• Unique colours, prints, and textures sourced from boutique suppliers

• Blends and patterns distributed throughout the frame material, versus coatings used in lower cost frames

• Nose pads and moulded bridges designed for superior fit and comfort

• Proprietary, distinctive designs from leading fashion houses, for a unique look you can own

4. Hand-crafted with care

• Employ traditional hand construction and workmanship

• Time and care invested into each frame for a premium finish

• Feature hand-placed embellishments that make each frame a unique work of art